One of my favorite projects, this is a visual identity project for the French Institute (French Embassy in Romania). The project is called “Education et Culture Pour Tous” and its scope is to create educational and cultural programs for some of the sensitive groups in our society. ECHO stands for Ensemble (Together), Chance, Humain and Opportunite – the four pillars of the project. Every pillar addresses a particular vulnerable category: Ensemble is dedicated to helping women and young women, Chance stands for people with disabilities, Humain embraces projects with migrants and Opportunite supports children in need.
The design concept of this project gravitates around inspiration, emotion, youth, solidarity, transformation, hope, education and culture. The backbone is built on a puzzle idea that allows working with different brand colors, characters and elements to build a neverending story of hope and care for the people. Culture means diversity and education is the way to embrace it. Each pillar of the project is associated with one main color but keeps a good balance with the rest of the branding colors.
From start to end – this project was a bundle of joy!