My rebranding proposal focused on logo design, color palette and typography for a governmental institution in Romania. Ghiseul.ro is a platform where each citizen can pay his taxes and fines. Digitalization is an important step that helps the state as an institution to come closer to the citizens by easing even the most unpleasant tasks such as paying taxes or fines.
I aimed for a minimalist, geometric and very clean design that places the visual identity of this platform in an area easy to reach, understand and remember. I started from key concepts expressed by the project owners such as: digital / quick solution / modern and comfortable. I worked my design process combining elements to converge in a unique visual system having in mind as well the country identity and functional design.
