From Idea to Design
Whether you’re building a new brand or giving an existing one a fresh spark, I help you translate ideas into visuals that speak — and smile.
My work revolves around crafting visual identities that truly represent your story — complete with a logo, color palette, typography, and brand elements like icons, patterns, or small illustrations. Each identity also comes with the branded materials you need to share it with the world — think business cards, social media templates, banners, presentations, or any other asset your project calls for.
Beyond branding, I also design layout projects such as catalogues, magazines, booklets, and books — where structure, rhythm, and storytelling meet clean aesthetics.
And sometimes, I create the smaller but equally joyful things: custom icons, event visuals, or those tiny details that make your message unmistakably 'you'.
Every project comes with time, attention, and empathy — I’ll guide you through every step, explain the why behind each choice, and make sure you not only receive beautiful materials but also understand how to use them confidently.
How the Journey Unfolds
Every collaboration starts with a conversation — not a briefing. I want to know you, not just your business. Because great design only happens when both sides understand each other and share the same direction. Each project is unique, but here’s the general roadmap we’ll travel together:
The First Chat — Getting to Know Each Other
We start with a relaxed call (coffee recommended). You tell me about your project, your goals, your 'why' — and I listen. It’s a moment to see if we’re a good match and to understand what you really need.
The Proposal — Setting the Course
After our talk, I send you a clear cost estimation and delivery plan. No hidden surprises, no fine print. If it feels right, we’re officially boarding this creative journey together.
The Compass — Defining What Makes You Shine
If we’re working on a visual identity, this step is essential. I’ll send you a set of thoughtful questions designed to help you reflect on your brand’s personality, values, and audience. It’s our project backbone — something we’ll come back to whenever we need clarity.
The Moodboarding — Exploring Directions
This is where ideas take their first visual shape. I create 2–3 moodboards representing possible creative paths for your brand. We discuss them together, exchange feedback, and refine the direction until we find the one that feels just right.
The Concept Phase — Designing the Core
Now the real magic begins. Based on our chosen direction, I start developing the logo, colors, typography suggestion, and brand elements. We review 2–3 options together, choose our favorite, and fine-tune it through a couple of refinement rounds until everything clicks.
The Delivery — From Vision to Reality
Once the design is finalized, I prepare your complete visual identity package — logo files, color palettes, font references, and brand assets. Before I send everything over, we’ll have a final walkthrough call to ensure you understand every file, color code, and format.
Your Next Chapter — Your Brand in Your Hands
My goal is to leave you not just with beautiful materials but with clarity and confidence to use them. You’ll have all the tools to grow, adapt, and play with your identity without needing me for every small update (unless you want to, of course).
Regardless of the project type — branding, editorial, or event — the essence stays the same: collaboration, transparency, and shared curiosity. The more you bring into the process, the more personal and powerful the result becomes.
Ready to start your journey?
Let’s make something beautiful together