The project essence
Rewilding Romania is an ambitious initiative transforming the southern Carpathian Mountains into one of Europe’s largest wilderness landscapes south of the Arctic Circle. Rewilding Romania is a movement dedicated to reconnecting people—especially children and families—with the wild places that inspire awe, stewardship, and sustainable futures. Over multiple projects, I partnered with their passionate team to create visual assets that bring their mission alive, honoring their established brand while pushing creative expression boldly forward.
THE CREATIVE APPROACH
Centered around the official brand colors—dynamic red and magenta purple—I crafted multiple designs that speak with energy and clarity. The quest was to respect brand guidelines while testing expressive, bold compositions usable across diverse materials.
I explored educational iconography, the collaboration expanded to banners for events, business cards for key members, vibrant social media templates, festive Christmas cards aimed at corporate collaborators, and mission-driven flyers to raise public awareness throughout Romania and a special branding for ine of their projects dedicated to junior rewilders.
Each piece was shaped with a desire to captivate and move audiences, combining clarity with spirited visual impact—all rooted firmly in Rewilding Romania’s ethos and visual language.
The Creative Harvest
The result is a cohesive visual ecosystem that supports Rewilding Romania’s voice at every touchpoint, from grassroots engagement to institutional partnerships. Bold, consistent, and expressive, these materials help the organization inspire connection, nurture responsibility, and celebrate the bold spirit needed to protect wild places today and tomorrow. This ongoing partnership reflects my commitment to meaningful, respectful design that serves both message and mission.
