The project essence
Imagine a project born from pure empathy—a tapestry woven to embrace children, women, migrants, and those whose voices aren’t always heard. The ECHO collective wanted to spark cultural connection and hope in places yearning for transformation. Their brief was both immense and intimate: create a visual world that welcomes everyone but doesn’t water down their stories, each pillar as important and vibrant as the next.
THE CREATIVE APPROACH
My creative mind immediately danced with the idea of a puzzle—a living mosaic of humanity. Each color represents a pillar (Ensemble, Chance, Humain, Opportunité), each piece a person, group, or idea in motion. I chose modular illustrations—fun, minimal, diverse characters that could stand alone or stand together, reflecting both personal journeys and collective energy. The concept uses strong, meaningful colors: warm orange for children, bold magenta for women, cool turquoise for migrants, and glowing green for those with disabilities.
The Creative Harvest
