The project essence
Casuta Piticilor is a beloved cultural event dedicated to children from 6 months to 14 years old, transforming a charming garden corner at the French Institute in Timisoara into an enchanting magic-filled playground. Spanning two days, the event bursts with performances of magic, juggling, music, theatre, workshops, games, and joyous laughter. Organizers have created this celebration for years, and the space itself pulses with childhood dreams and vibrant energy.
THE CREATIVE APPROACH
The artistic concept orbits around the themes of enchantment, curiosity, magic, and storytelling, dreamlike elements that capture the imagination of both children and adults. The centerpiece illustration weaves a lively tapestry of “piticii”, a loving Romanian nickname for little ones immersed in activities and adventures, creating a visual “chaos” of delight. While the event’s framework remains familiar across editions, the thematic shifts invite fresh curiosity, unveiling new stories, activities, and magical moments each year. The graphic voice is playful and rich with color, celebrating the burst of life and joy that fills the event. The design embraces an expansive range of materials: social media content designed to engage and attract families, eye-catching banners, posters, flyers, photo cut-outs, stickers, detailed program banners, sponsor highlights, and even water-based tattoo graphics that add an element of fun on-site.
The Creative Harvest
This vibrant visual identity captures the spirit of wonder and excitement that defines Casuta Piticilor, a joyful invitation to explore, play, and dream. The comprehensive use of engaging graphics across digital and print media helps the event not only attract growing audiences but also creates an immersive experience where every child feels like a star in their own magical tale.
Căsuța Piticilor | 12th edition
The 12th edition marked a fresh visual chapter for Căsuța Piticilor, with a redesigned identity rooted in the idea of a magical forest where children can simply be themselves. The graphics invite little ones into a luminous world of trees, music, and play, where they sing, dance, learn French, and explore together. The illustration style captures children in motion and in connection, surrounded by soft, dreamlike details that suggest laughter, curiosity, and imagination. This edition’s visual universe set the tone for the festival’s new era: warm, playful, and full of gentle adventure.
Căsuța Piticilor | 13th edition
The 13th overall edition pivoted towards a vibrant sports theme while keeping its core celebration of culture and workshops intact. The design channeled fun, movement, and active energy, inspiring little ones and families to embrace playful physicality alongside artistic discovery. Bright, dynamic graphics and motifs of sports equipment and joyful motion energized the visuals, evoking enthusiasm and lively participation. This thematic evolution introduced a new dimension of excitement, marrying culture with active lifestyle in a seamless, delightful experience.
Căsuța Piticilor | 14th edition
The 14th edition exploded with the spirit of a rock concert, bringing out the inner little rock stars of every participant. The identity burst with color and joy, populated with magical unicorns, musical instruments, stage lights, and playful representations of singing and music-making. The visual vibe is electric and whimsical, capturing the exuberance of performance and the pure thrill of shared musical adventure. This edition’s identity transformed the space into a colorful stage of imagination where magic, music, and childhood merged into an unforgettable, toe-tapping celebration.
